My first-ever job was motivational party dancer for a bar mitzvah DJ company. You might not consider that relevant work experience for a writer, but let me tell you: Having to command a room full of 13-year-olds teaches you a thing or two about getting people’s attention. Only now, I use words instead of wicked dance moves.
As for why you’re here: Since making the transition from party dancer to writer and editor, I’ve covered the fashion, beauty and travel beats for major publications including FLARE, LOULOU, The Globe and Mail, ELLE Canada, enRoute and NUVO. I also rack up Word docs as a copywriter, crafting ads, newsletters, site content and more for companies like Home Société Group, Aldo, Carbonleo, Public Beach and RW&Co.
Currently, I head up the copywriting team at Air Canada’s in-house creative agency, where I manage projects of all sizes, from shaping and overseeing Air Canada’s brand voice to fine-tuning the punctuation of an Aeroplan OOH ad.
But don’t just take my word for it. People I’ve worked with say I’m “the most efficient,”
“so good with words,” “great at detecting holes,” and “the kind of writer who just GETS it” (their all caps, not mine).
Please take a look around and get in touch if you like what you see.